Paralux Cable Systems

With architects as their main audience, Paralux Cable Systems needed a high-end, sophisticated look with an openness that spoke to their unobtrusive cable railing systems. One challenge that I faced was the lack of photography with the new cable systems in place. My strategy was to focus on images with desirable views and to make use of large product shots that featured the precision machining that sets them apart from competitors.

Awards:
2019 GDUSA Web Design
2019 Creative Professionals (CP2) Silver Bracket Award: Website