Penn State University

I’ve worked on so many projects for Penn State both large & small that it’s really impossible to scratch the surface. The projects span a family of websites, a sophisticated set of navigators, families of logos, too many brochures to count, oh and all the design to support a weeklong, campus wide event.

Startup Week

This annual event celebrates and fosters the entrepreneurial spirit at Penn State University. Making an impact on a busy college campus is a big task. The work below represents a wide range of impactful and well-planned tactics to reach students where they live: literally, with signage, stickers, coffee sleeves, cookies, and even buses. 

Awards:
2018 Creative Professionals (CP2) Silver Bracket Award

PennTAP

The Pennsylvania Technical Assistance Program (PennTAP) at Penn State is a statewide organization that supports Pennsylvania businesses and anchor institutions — including manufacturers, municipalities, educational institutions, entrepreneurs, farmers, and economic development agencies. The annual report was created to highlight the annual successes and stories of 2021.

Awards:
2022 GDUSA Design
2022 Creative Professionals (CP2) Silver Bracket Award

Managing multiple brand & sub-brands

Managing an ever growing set of brands and sub-brands can get tricky. I created these boards to have a central and organized hub for quick reference of brand assets and information. They made it easier to maintain consistency while saving valuable time and effort. This client appreciated the 10,000 foot view they offered as well as the value they provided for internal communications.

Startup Resource Guide

This is a guide for students, faculty and the community that gives a quick overview of the resources available to entrepreneurs and startups.

Dare to Disrupt Podcast

Dare to Disrupt is a podcast about Penn State alumni who are innovators, entrepreneurs, and leaders, and the startup stories behind their success. I set them up with a cover graphic and a set of social media templates to help them kick off the program.

Podcast cover graphic
Social media quote template

One thing I’m absolutely certain of is that students like stickers. Give out stickers and watch your brand spread across a campus. That’s your hot tip for the day.

gavinrobinsondesign@gmail.com

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